"Google Adwords And Analytics- The Right Way!"

Date: 29th June 2010 (Tuesday)

Venue: Malayskini.com

Time: 9:30 am – 6:00pm

Fee: RM 850.00 [ FREE GOOGLE ADWORDS COUPONS WORTH RM 200 FOR ALL ATTENDEES WHO SIGN UP!]


Google Adwords & Analytics - SIGN UP

This is what the course will cover to help you resolve the issues above:

Google Search Network

# Doing Effective Keyword Research so you don’t bid on less effective and expensive keywords
# Tools that give you the biggest bang for buck on long tail keywords
# Understanding Ad Rank in Google Adwords
# Key Framework on Good landing/website pages
# Learn easy-to-learn-Analytics Metrics frameworks, so you don’t get overwhelmed!
# The Google quality score
# What contributes to a good quality score
# Dealing with competition
# Administering and monitoring your account
# Dealing with consultants who can help you

Google content network

# When to use the content network to drive traffic
# Setting up your content network ads efficiently
# How to use the placement targeting feature to target specific sites
# Which content placement formats? text, image ads

Google Analytics

# Setting Up Google Analytics profiles correctly
# Integrating Adwords With Google Analytics
# What metrics should I use?
# Setting up of goals to track your Return on Investment
# Split testing with the Google Website Optimizer – Know which page layouts are good for you!.
# Other User Interface And Data Tracking Tools

For more information, please contact Ms.Julie at 03-2284 3367 ext.105 or email juliehin@malaysiakini.com